Audi House of Progress

Ready for a more sustainable future in the premium mobility sector? The Audi House of Progress presents Audi as an inspiring and spirited quality brand. The brand pavilion in its design combines groundbreaking concepts into a unique experience. The exhibition looks into the future, but the pavilion’s architecture remains timeless. Clear lines and open interior spaces create a welcoming design.

Experience the key aspects of the Audi brand – design, digitalisation, performance, and sustainability – in videos, animations, models, and, of course, the cars themselves. You’ll find the technologies and materials of today and tomorrow showcased here in a palpable, hands-on way. And we think you’ll understand that Vorsprung durch Technik sensation yourself when you sit behind the wheel in a concept car.