Iconic

This is where your journey through time begins

Take a fascinating journey of discovery from the 1950s to the present day along the timeline of iconic works covering mobility, design, architecture, art, and music.

Waypoints along the path of the pioneers

Icons shape our world, they create our identity. They reflect the values of the time, connect the past to the present, and show the way to the future. Icons are the pioneering spirit, the passion, progress, and inspiration. They guide us to explore new paths and reinterpret the sensation of freedom in motion. ICONIC – A Timeless Journey of Culture, Society and Mobility captures this sensation, presenting icons from Volkswagen Group history alongside outstanding personalities, technical innovations, and visionary architecture.

Icons of automotive history

Whether it’s the Porsche 356, the Volkswagen Beetle, the VW van, or the Golf – they’ve all shaped not only the automotive landscape, but also generations of people. Our new exhibition concept showcases these automotive icons from the Volkswagen Group, once more exposing the lifestyles and emotions they stood for. A starting point and an inspiration, they have constantly reinvented themselves, challenging the “way things are.”

Berlin to Wolfsburg

The exhibition concept was also on show to an enthusiastic public at the DRIVE. Volkswagen Group Forum in Berlin. We at Autostadt will be keeping to this vision and exhibition concept, enriching it with new exhibits and an individual design together with the Berlin Group's representative office in Wolfsburg.