THE SEAT PAVILION
The SEAT brand originated on the Iberian Peninsula. In keeping with the theme, you’ll first need to cross a wooden bridge to get to the SEAT pavilion. The pavilion itself is designed after Spain’s geographic profile. The huge wall of red wing mirrors at the entrance to the building creates a striking contrast to the building’s sensual white curves. Have a guess at how many wing mirrors there are ... (Three hundred and forty-nine)
FOLLOW THE SUN
A breathtakingly enormous live cityscape of Barcelona greets you as you pass the entrance – the sun rises and sets over the city in a monumental video projection of 630,000 snapshots.
Fast and powerful: Vehicles currently on show in the SEAT Pavilion
Contemporary, electric and sporty: In our SEAT Pavilion, we also showcase CUPRA's dynamic models. A CUPRA Terramar, a CUPRA Tavascan, and a CUPRA Born await you with a racing-inspired driving experience.
EXPERIENCE DESIGN
The exhibition focuses on fascinating technology and dynamic design – in addition to the incomparable Spanish lifestyle. And it’s all there to be experienced interactively: use a configurator to equip a SEAT or CUPRA model to your own taste. Or follow the complex design process using 360° video mapping on a vehicle surface.